Instagram is one of the most popular social media platforms worldwide. You can do everything on Instagram. It is also used for personal branding and influencing marketing. So, most people use it for their business purposes.
Nowadays, most e-commerce websites are made with Shopify. Worthy of mentioning, you can easily operate Instagram for Shopify marketing.
Do you know how to use Instagram for Shopify eCommerce site marketing?
That must say, it is one of the easiest processes. You can do it yourself without taking any professional help. Besides, I will share all about that In this article. So, stay tuned.
Why Does Shopify Store need an Instagram Shop?
Most businesses depend on Instagram for Shopify eCommerce marketing. Because Instagram has some extra values and benefits. Confused? Don’t worry! I will clear your confusion. Let’s check some statistics:
- More than 500 million users browse Instagram each day
- More than 60% of people regularly discover new products on Instagram.
- 75% of Instagram users follow at least one business regularly
- More than 15 million businesses are already successful using an Instagram
- More than 75% of companies use Instagram for product promotion and sales in the USA.
There are also some reasons that you need to use Instagram for Shopify e-commerce marketing. Such as,
- Possible to increase customer engagement
- Improve your product promotion in real-time images, videos, hashtags, location, etc.
- You can improve the customer relationship through campaigns and offers
- Opportunity to get direct sales with Instagram marketing
How to Setup Instagram Shopping for Shopify Marketing
Most people often seek how to use Instagram for Shopify eCommerce site marketing. So, you have to set up your Instagram shopping in Shopify. Otherwise, you cannot properly do marketing your product.
However, I’ll now share a step-by-step process of this shop setup. So, read the process attentively.
Step 1: Install and Setup Facebook Channel on your Shopify Store
First, you must set up your Facebook channel and add this channel to the Shopify store. After that, you can add Shopify products to your Facebook channel.
However, it can help you tag all products you upload on your Facebook. You can also add it to your Instagram feed and stories.
Step 2: Create Instagram Business Profile
Now, you have to create an Instagram business profile. If you already have a personal account, then switch your account to a business account.
And, if you don’t have any profile, sign up for a new account and switch it to a business profile. Without a business account, you cannot use Instagram Shopping.
There are also some requirements for opening Instagram Shop:
- Must have an Instagram Business account
- You must link your account on your Facebook page
- Instagram shop only available in your region
- You have to sell products, not service
If everything is okay now, you can go for a review of your business profile. Let’s learn how to do this:
- At first, go to the setting menu
- Now, go to the business tab
- Click sign up in your Instagram Business
- Now submit
The review takes just 2-3 days. After getting approval, you can use your Instagram shopping.
Step 3: Turn on Instagram Shopify & Set Your Product
Now, you need to turn on your Instagram Shopify. Then, you have to set your product for sale. Let’s check how you can do that:
- Click on the profile settings
- Now, you will get a drop-down menu. Click on the shopping button
- Click the continue button
- Now, add your Facebook channel with your Instagram business account. You can start selling your product.
Step 4: Add Product to your Instagram Post
Now, add your product to your Instagram post. And must use high-quality images and high-resolution video. However, it will help you to add to your audience’s attraction. And also try to write attractive copy with your product. It can help you to sell your product.
Step 5: Create Instagram Stories
You can also sell your product through Instagram stories. However, Instagram stories are one of the most powerful product-selling features. Because most people are engaged with these. Stories are visible for just 24 hours. You can also extract other people’s profiles’ stories using Instagram Scrapers. So, try to add catchy content.
Ending Thought
Do you understand how to use Instagram for Shopify eCommerce site marketing? Instagram is a popular social media network. People use it for branding and influencing marketing. For influencer marketing, you can collect contact emails of popular Instagram influencers. After contacting you can make a deal with them about eCommerce products marketing.
However, you can use it when you have a Shopify eCommerce website. Because Instagram is the best platform for Shopify marketing. But there are many technical steps to set up your Instagram shopping in Shopify.
However, I’ve already shared every single step through the article. To achieve the best result, you have to maintain the following steps. As a result, you can do it yourself and grow your e-commerce website and business faster than ever.
Rakib is a writer, Content Marketing Consultant, And CPA Affiliate Marketer. With 5+ years of digital marketing experience, he’s passionate about leveraging the right strategic partnerships and software to scale digital growth. Rakib lives in Dhaka, Bangladesh, and writes about scaling your online influence on his blog marketerrakib.com
